About W74

There’s not much to our story really, but since you’ve asked…

If you’ve wondered why a jewellery store would be named W74- here is the past.

We are all about one thing- Tungsten and W74 stands to represent- Wolfram – The chemical name of Tungsten. Once we had finalised all the designs of rings that would go into our store- we realised we had 74 styles in total- and this so happened be the atomic weight of you guessed it- Tungsten. Didn’t take much to put the two together. Oh and yes there are two of us behind putting this together – 2 mates who paid full price for wedding rings at a jeweller.

Why open a man’s rings store?

A detailed survey of the retail landscape ( and pure frustration at having paid full price for a plain gold wedding band ) led us to one inescapable conclusion: men’s jewellery is a wasteland of absurdly feminine designs, overpriced trinkets and tawdry rubbish. There had to be a better way.

So we took it upon ourselves to provide men a more appealing choice: rings designed with men in mind, crafted with care and designed to last. We brought together an inspired group of designers with a crack lot of jewellery manufacturing professionals, to create a team with the artistic vision and practical experience to make outstanding rings. We think we have succeeded impressively, not least because our many enthusiastic fans tell us so.

Our Journey

We’re not through yet, not by a long ways. Our team is constantly innovating new designs, new combinations of materials, to create new rings that push the boundaries of style and sophistication. We hope you will come along with us –if you aren’t impressed with our rings already, let us know what you are looking for and we will do our best to provide it.

The bottom line: we stand for innovative design, outstanding quality in materials and craftsmanship and prices that are affordable (especially considering the other factors). Have a look at our extensive selection of rings, we believe you will find something you like. You can also design your own ring, selecting for a variety of characteristics to create the ring that best matches your ideal.

What are you doing still here reading this?!? Go on then, find a nice ring you like… Here’s the link to find your ring.